Where You Live was a marketing campaign that the design team created for McClatchy that used custom illustrations for all 30 properties that showcased the skyline or a distinctive location in the community. Our team created all of the custom vector illustrations, which were then modified or animated on a weekly basis to match the specific theme for that week. The illustrations were used in emails and all sizes of ads. Altogether, my team created more than 400 different assets for this campaign. I was assigned the base illustrations for two properties: Raleigh and Charlotte.

The campaign was also extended to emails that were sent to welcome bulk subscription users at colleges and universities, and I created those illustrations as well.